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John Capuano

Digital Marketing. UX Design. Analytics.

 

Skills & Services

Digital Marketing

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SEO & SEM

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Analytics

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Social Media

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UX/UI Design

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Digital Strategy

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About 

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My name is John Capuano. I graduated from Michigan State University in 2014 with a Bachelor's Degree in Marketing and Information Technology. I am a Digital Marketer, UX/UI Specialist, and Analytics Consultant. I have been working in the Digital Marketing field for more than 4 years and I am passionate about my work. We live in a time where technology is rapidly changing. As this technology changes, so does consumer behavior. It is imperative that businesses adapt to these changes in order to grow and prosper. When I work with a company, my goal is to identify these dynamic trends and align the organization to fulfill the needs of the consumer. 

Portfolio

During my 4 years in Digital Marketing, I have had the pleasure of working with different companies in a variety of industries. Below are some of my accomplishments for each one.

 

The training room brighton

 I helped this small business by designing their website and ensuring it was SEO optimized for local searches in the Detroit Metro area.

  • Created the www.trainingroombrighton.com website so that it highlights the best features of the gym and services. 
  • Increase the number of leads for their gym through SEO optimization of the new website.
  • Main responsibilities include Web Design, SEO, Social Media Management, and Staff Photography. 
 
 

Monolo Hiar Studio & Spa

 I helped this small business by redesigning their old, outdated website. 

  • Completely redesigned the www.monolohairstudio.com website so that is mobile-responsive and is up to date with modern design trends. 
  • Trained the owner on how to use the CMS platform Squarespace so they can make change when needed. 
  • Main responsibilities include Web Design, SEO, Social Media Management, and Staff Photography. 
 
 
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LaFontaine Automotive Group

As a Digital Marketing Specialist, I helped the company improve traffic to their dealership sites and improved marketing automation. 

  • Automate Analytics reporting utilizing the Google Analytics API. This helped departments make decisions on key insights in real-time.
  • Increase conversions on leads on sites by improving the UX design on digital platforms. 
  • Main responsibilities include Social Media Management, Content Creation, and performance consulting for individual dealerships. 
 
 
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Magnolia Manoir

I helped this small business take it's brick and motor store front online. This enabled greater visibility for SEO and additional revenue from online sales. 

  • Developed e-commerce site using Shopify's Content Management System.
  • Created the additional online sales channels which included social media platforms, organic search, referral sites, email, and display. 
  • Trained the owner and manager on how to utilize these tools to further continue their digital marketing efforts
  • Main responsibilities included product photography, analytics reporting, social media management, and E-commerce management. 
 

Contact

If you would like to know more on how I can help improve your business, please fill out the form below with some brief details on your digital marketing or web design needs. 

 

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